When you’re the only person in your business, but you’re speaking to the wider world, which personal pronoun is best: singular or plural?

This isn’t something I’d considered before; however, recently I’ve been paying close attention to how individuals are referring to their businesses when they are a trading under a brand name for a consultancy business.

Most, it would seem, prefer to use the ‘we’ word. I don’t think this is down to giving our royal family the nod, but because it presents a bigger collective to prospective clients, even if it really is just one person. So far, only one person has employed the singular.

While it really does depend on the kind of work being offered to the market, is it disingenuous to suggest there is an office full of workers when there is only one person, mostly at home or working in coffee shops? Or, does anyone really pay that much attention?