Such an odd word, yet it’s something that perfectly describes the use of software and hardware within a business. Same with services. They are ‘foisted’. You can’t use a Mac, you must have a PC. Or vice versa. You must use our internal systems to share work with clients, not Tumblr or Google Plus. You must sign this NDA, because that will certainly mean you won’t talk about things. Our way is the best, because it works for us.

‘Unfoisting’, as it were, can bring such tumultuous times that it’s less painful to continue with what you know, what you have always used, and what your competitors are probably using. No matter that you and the others around you don’t like it, or it doesn’t work. No matter that trust is lost, or doesn’t even get a look-in so early in the relationship.

Until such time that someone comes along and uses something different. They don’t foist, they find ways to integrate the tools, software, platforms and thinking of the people who work with and for them. They are the disruptors.

Yet, disrupting as these ‘someones’ and ‘somethings’ can be, they permit. Giving permission is a strong and trusting action. It’s both explicit and implicit. It’s inclusive, yet it also allows for exclusivity. Yin and also yang.

It requires you to put aside personal choices. If it’s what you want to use and that ideal is imposed then it’s undoing all the good things about of your unfoisting movement. You’ll get people’s backs up at worst; they’ll certainly disengage, and then you’ll have the proverbial fight on your hands to get them on-side, to re-engage and become an ally once more. Meanwhile, the important things will get ever more important as tools are processes are laid to one side, people remain idle. Fiddling as Rome burns, although perhaps without the grandiosity that implies.

Then again, perhaps not.

Is it possible to be both open and closed at once? Can we shift in shape and process and methods and ideas? Can there be Schrödinger’s business model, as it were?